The facet of digital marketing is at its peak compared to other sectors. We all are living in a digital era, and to survive in between competitive market, hiring the Best SEO Company in India is the only way.
Till now, we have been reading about various digital marketing and SEO strategies such as link building, white hat SEO, black hat SEO, social media marketing, AdWords, PPC, and whatnot. In today’s article, we are shedding lights on the fresh topic – Content Consolidation.
What is it and how it helps you stay on the top ranking page?
Content consolidation, a process of merging several blog posts, SEO pages, or articles on your website into a long content. Through this trick, you can level up the rankings and results in a good quality resource with a good amount of authority for any particular subject. Start the procedure with a content audit; measure, document, and analyze the content performance of your website by including a few activities.
What do you need to do?
- Start by removing irrelevant, outdated, or poor quality content.
- Figure out the web pages bounded with the same purposes, and combine these all pages into a single piece.
- Content optimization to obtain the searchers’ intent depending on the nature of the purchase.
- Measure your content quality and revise content as per the latest trends.
- Craft the content that users can easily understand whenever they come across it.
Content consolidation is the best strategy to increase your search engine traffic. The strategy includes building content strategy, updating the content and give a creative touch to the content, then remove, combine, and update the pages to fulfil content consolidation goals.
Once you remove and refresh the content, Google will notice them as new blogs or articles, which will help you to uplift rankings and increase engagement with the audiences.
How does Content Consolidation work for SEO?
Rewind your online shopping experience: whenever you visit any website or store, mostly we put things into the cart by seeing pictures, but no one would click to “buy now” button without reading the products’ features or descriptions.
Content plays a vital role in building SEO strategy. If your website content is thin or unmatched by the current trends, you would lose potential customers and visitors. Thus, take a tour of your website and collect blogs or articles that sound similar.
And, to avoid similar content, combine them on a single page to get them noticed by Google and visitors.
If you have multiple web pages that target the same keywords, then combine them to increase the results. This will also increase the ranking chances. Make sure to do regular audits and updates to bring out the best possible customer experience.
Over to you,
Content consolidation is a tried & tested SEO trick to boost your website ranking at a high speed. Get more ideas about how to start, and what to do with copied website contents with the Best SEO Company in India.
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